We missed this when it came out last year, but the DCMS's CASE programme has published a qualitative study it commissioned from GfK NOP Social Research looking at fundraising activity in arts, culture, heritage and sport. The report is based on 17 case studies, which included the SAGE Gateshead, Historic Royal Palaces, the Museum of East Anglian Life and Salcombe Rugby Club. It found the financial crisis had induced changes in donor behaviour:
Donors were thought to have become more exacting in their expectations, with an increased requirement for tangible and measurable outcomes. This in turn created a new requirement for organisations to demonstrate sound business planning and financial management, and an ability to generate benefits for potential donors. Some had become practiced in this; while for others the new environment required a culture shift, as they had previously relied heavily upon strong personal relationships with their major funders.
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