Last Friday, Alex Homfray from BOP Consulting took part in an live webchat for the Guardian Culture Professionals Network (see this earlier blogpost). Apart from Alex, the participants were Mark Robinson of Thinking Practice, Sarah Thelwall of MyCake, Andrew Erskine of Tom Fleming Creative Consultancy and Keith Evans of Cida Co. Their collective wisdom has been written up by Matthew Caines in this Guardian article.
One comment Alex made in the webchat which wasn't included in the article was his summing-up of some of the key steps in future proofing:
Join an unfamiliar network. Grow to love data. Benchmark yourself. What do your audiences really want? Audit your assets and maximise their income potential. Incentivise entrepreneurialism for all your staff. Property developers and High Street landlords can be your friends.
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